Bateman, who is a director in Barclay’s brand, insight and sponsorship team, will play a key role in helping WFA member companies to learn from one another on how their insights function can help with profitable brand growth.

She has been with Barclays since 2015, having previously worked at both  ITV and the BBC. She has worked with the WFA before on its Future of Insights report, in conjunction with BrainJuicer.

Bateman said: “It’s a huge honour to be the first chair of the WFA insight forum and to champion the role that great insight teams can play in making their companies more effective and more dynamic.”