NEWS15 December 2010
UK— The Broadcasters’ Audience Research Board (Barb) has said that its field test of a new meter that tracks TV watched through a PC or laptop has shown the system could be a ‘viable’ way of measuring the medium.
Barb announced the test panel of 75 homes equipped with meters supplied by Kantar/TNS in June this year, making the UK the first country to test the technology.
The TV ratings body said that “early indications suggest the technique could be viable” but warned that there are “many issues and questions to probe” as the project progresses.
Barb said it expects the test panel to operate until March next year.
The world's leading job site for research and insight
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
Spalding Goobey Associates
Research Manager – Quantitative – Consumer, Product and Shopper Experts
£40–50,000 + Bens
Featured company
-
Town/Country: Aylesbury
Tel: +44 (0)7969 249175
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments