Barb extends web TV meter trial to 500 homes

UK— TV ratings body, Barb (the Broadcasters’ Audience Research Board) is to install its web TV meter in a further 500 homes within its core panel.

The Kantar technology, which measures TV viewing via laptops and PCs, had been tested in a sample of 100 homes since last year and Barb said the next step was to “scale up” the project.

Barb CEO Bjarne Thelin (pictured) said: “Once rolled out, the web-TV meter will take reported viewing beyond the TV set and enable Barb to maximise reporting from our panel. It should also allow us to align panel reporting with other (server) data sets in future, potentially opening the door to develop ways to integrate such data into the Barb system.”

As well as adding 500 new homes to the sample, Barb said that it is currently developing technology to measure TV viewing on tablet devices.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts