NEWS27 February 2012

B2B International passes £4m revenue in 2011

Financials UK

UK— B2B International has reported its 14th year of consecutive growth with annual revenue passing £4m, up from £3.8m last year.

Profit was up 21% to £700,000 on an EBITDA basis.

CEO Matthew Harrison (pictured) attributed the company’s success to the “diversity” of its client base.

He said: “The financial sector is now our third biggest sector, complementing the two traditionally strongest markets of engineering and manufacturing, and chemicals and gases; and business services continue to grow.

“Finally we have moved towards the ‘productisation’ of much of our offering, developing a number of metrics that are pre-defined before a project, add value to the customer and allow comparison with aggregated data, all of which clarify our outputs in the minds of our clients.”

Last week, the firm announced the launch of a consumer-focused agency Deep See, which will open its doors for business in April.