NEWS28 October 2011

Austin Reed appoints Experian Footfall in new Regent St store

New business UK

UK— High street retailer Austin Reed has appointed Experian Footfall to track shopper flow at its new flagship store in London’s Regent Street.

Experian Footfall has installed 18 thermal imaging cameras at the new store, which will be used to track shopper flow around the building in order to match staffing levels with visitor patterns.