AT Internet and nugg.ad form analytics partnership

Nugg.ad will provide AT Internet with predictive behavioural targeting technology in real time on socio-demographics, product interests and consumer behaviour, which will be fed into AT Internet’s Online Intelligence Solutions, which provides decision-making data to clients.

The partnership has already won its first client with ENED, the Greek Online Publishers Association, with members such as 24 Media, Pegasus and DOL.

Nugg.ad CEO Stephan Noller said: “For future common clients and AT Internet’s current clients this partnership has profound potential. Previously there has not been such extensive visibility of market research data which this international symbiosis now offers. Along with web analytics data these insights are a huge benefit for marketers.”