NEWS2 April 2013

Arkenford wins VisitBritain brief

New business UK

UK — Arkenford has won a £100,000 global pre-segmentation research project from VisitBritain.

The national tourist agency awarded the project after a public tender and Arkenford will have a month to complete the brief.

The marketing modelling and research agency will use a sample of international travellers from 23 countries to produce a data set to classify, segment and prioritise national markets to identify its competitive position and target its international marketing. The data will also be used to provide a benchmark for future advertising campaigns.