This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS2 April 2013

Arkenford wins VisitBritain brief

New business UK

UK — Arkenford has won a £100,000 global pre-segmentation research project from VisitBritain.

The national tourist agency awarded the project after a public tender and Arkenford will have a month to complete the brief.

The marketing modelling and research agency will use a sample of international travellers from 23 countries to produce a data set to classify, segment and prioritise national markets to identify its competitive position and target its international marketing. The data will also be used to provide a benchmark for future advertising campaigns.