NEWS6 March 2014

Are shopping centre users intu it?

New business UK

UK — Shopping centre owner intu has appointed eDigitalResearch to run an ‘in the moment’ voice of the customer programme.

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Called ‘Tell intu’, the programme invites intu’s 30 million shoppers to share their views and opinions from when they arrive at an intu centre until they leave – with feedback touching on all aspects of the shopping centre experience: from car parking and toilets, to overall look and feel.

The survey can be accessed and completed via intu’s shopping centre wi-fi networks, with results fed through to the company’s national customer experience team, as well as centre staff.

@RESEARCH LIVE

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