Are shopping centre users intu it?
Called ‘Tell intu’, the programme invites intu’s 30 million shoppers to share their views and opinions from when they arrive at an intu centre until they leave – with feedback touching on all aspects of the shopping centre experience: from car parking and toilets, to overall look and feel.
The survey can be accessed and completed via intu’s shopping centre wi-fi networks, with results fed through to the company’s national customer experience team, as well as centre staff.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments