NEWS21 June 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Arbitron has launched a new version of its portable people meter (PPM) device that it claims will be able to better follow the lifestyles of consumers on the go.
The new device, dubbed the PPM 360, is smaller than the current model and is fitted with cellular wireless technology that eliminates the need for an in-home docking station and communications hub.
Users can charge the new device through a USB cable and are able to receive text messages from Arbitron on the screen. Like the existing PPM device, it is fitted with a motion detector to monitor compliance.
The firm said that the current PPM device will remain in use, particularly in areas where there are limitations in cellphone coverage.
Arbitron CEO William Kerr said: “This innovative approach further liberates audience measurement from the home and enables media, brands and marketers to follow the mobile consumer more closely – which is particularly important for brands appealing to younger demographics. The platform is designed to be an integrated component to our existing radio services and drive future innovation for media measurement.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Qual RM/AD
£45000–60000
Resources Group
Associate Director – Mixed Methods – International Strategic Agency
£50,000–£60,000 + good benefits
Resources Group
Custom Analytics Analyst (Consumer) – Leading Specialist Insights Consultancy
£35,000
Featured company
Tillster makes her feelings known over my exercise routine taking priority over games with her https://t.co/AbB9aCnq31
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments