NEWS18 May 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS18 May 2016
UK – Apple ranked first in the UK Brand Love List, dominating social conversations, according to social analytics company NetBase.
Technology companies dominated the conversation and accounted for 12% of the top 25 most loved UK brands which was mainly down to Apple and Google who alone represented 64% of the overall UK brand mentions.
Lego was the UK’s most loved consumer goods brand and consumer goods companies represented 28% of the most loved brands in the UK. Automotive brands did well, with nine appearing including BMW, Ferrari and Audi who were the top loved brands.
Data was gathered using NetBase’s social media listening platform from English and French language posts of earned mentions (i.e. not from the brand itself) across Europe between April 2015 to March 2016.
‘Love’, ‘best’, ‘great’, ‘perfect’ and ‘awesome’ were the top five words consumers used when talking positively about Apple, which received more than 400,000 more mentions than Google in second place and seven times as many total mentions as Lego in third.
Paige Leidig, chief marketing officer, NetBase said “While it’s not altogether surprising that Apple came out on top if we look beneath the surface it tells us that here is a company that has created an enviable passion among its consumers. Alternatively, look at Tesco, why is it the only food and beverage brand on the list, where are the likes of Lidl and Sainsbury? The answer is because it has worked hard to build a strong relationship with its customers and they want to express their love for it.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science:… https://t.co/ykPn2tQu6o
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Associate Director – Quant – Brand & Comms
£53000–57000
Resources Group
Quant / Qual Insights specialist – Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Hasson Associates
Junior Project Manager – Tech Research Agency
£23000–27500
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
Deserved rest after long walk in the rain https://t.co/xP8d6D8dHY
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments