NEWS15 February 2019

Apple buys DataTiger

M&A News North America Technology

US – Apple has acquired UK-based digital marketing start-up DataTiger according to Bloomberg.

Apple devices crop

DataTiger tools help clients build marketing software for data analysis which it claims is "the fastest and easiest way to increase retention and monetisation".

On its LinkedIn page the company said its platform means "you can individually optimise the marketing flows for your customers in real-time across all channels. DataTiger can be used as an online tool, importing your data and set up user flows in minutes."

Bloomberg reported that a regulatory filing in December showed Apple has control of Operatedata Ltd., the legal name of DataTiger.