NEWS5 March 2012

App sales analytics firm secures €1.5m investment

Financials UK

UK— Mopapp, a London-based startup that has developed an analytics platform to allow developers to track the sales performance of their mobile apps, has received a €1.5m investment.

The Next Web broke the news, later confirmed in an official announcement. The money comes from CRIF, an information services and data processing company.

CRIF has subscribed to a reserve capital increase which will see it take an initial 25% stake in Mopapp with the option to increase its position to 40% within six months.

Mopapp, which was founded last year by Alessandro Rizzoli, Marco Bellinaso and Frederico Sita, provides a sales monitoring service for apps on the Apple, Amazon, Android, Blackberry and Windows Phone marketplaces, among others.

Since launch it has analysed sales figures, ratings and reviews for more than 12,000 applications downloaded by over 350 million people worldwide.