NEWS5 August 2009

AOL’s Adtech launches analytics tool for campaign measurement

Data analytics UK

UK— Adtech, the AOL-owned provider of ad serving platforms, has announced a new tool to provide ad agencies and publishers with insight into the performance of advertising campaigns and placements.

The service gives ad networks the ability to track the delivery of ad impressions, as well as the level of usage of the advertising space throughout their network and the performance of each individual website in the portfolio.

Dirk Freytag, Adtech CEO, said: “This is a leading-edge solution and something that the online ad industry has long been asking for. We can now thoroughly analyse all ad-server data that are crucial for maximising the effectiveness of ads, relate them to sales trends and feed them back into the system in the form of suggested improvements.”