NEWS5 August 2009
UK— Adtech, the AOL-owned provider of ad serving platforms, has announced a new tool to provide ad agencies and publishers with insight into the performance of advertising campaigns and placements.
The service gives ad networks the ability to track the delivery of ad impressions, as well as the level of usage of the advertising space throughout their network and the performance of each individual website in the portfolio.
Dirk Freytag, Adtech CEO, said: “This is a leading-edge solution and something that the online ad industry has long been asking for. We can now thoroughly analyse all ad-server data that are crucial for maximising the effectiveness of ads, relate them to sales trends and feed them back into the system in the form of suggested improvements.”
The world's leading job site for research and insight
Resources Group
Client Development Manager – c1 year Maternity Contract – Strategic Consultancy
£55–£65,000 pro rata + bonus + great benefits
Resources Group
Senior BD Manager – Leading Independent Media Monitoring Group
To £60,000 plus Commission & Benefits
Resources Group
Associate Research Director – Global Strategic Communications Agency
c£50,000 + 30 days annual leave + option of 4 weeks working abroad per year!
-
Brought to you by:
-
© Copyright 2023 Research Live
0 Comments