NEWS25 February 2010

Annik goes to market with new panel brokerage business

Asia Pacific New business

INDIA— Outsourced research services provider Annik Systems is getting in on the panel brokerage game with the launch of a new business called FieldworkPlus.

The company aims to start negotiating on behalf of clients to source sample and to blend panels based on quotas and target group availability.

It promises survey management and in-field monitoring tools for customers to keep tabs on their projects, and quality control mechanisms such as digital fingerprinting, sample de-duping and checks for speeders and straight-liners.

Annik, headed by CEO Rahul Sahgal (pictured), launched the FieldworkPlus service at this week’s Casro Panel Conference in New Orleans.