NEWS29 July 2011

Analytics firm gets financial JumpStart

Financials North America

US— Non-profit investment organisation JumpStart has invested $250,000 in software firm Segmint, which gathers and analyses consumer purchase data to create targeted online advertising segments.

JumpStart managing partner Jerry Frantz (pictured) said: “Segmint’s advanced, transaction-based data analytics, combined with its patent-pending methodology for delivering advertising – all while protecting consumers’ identities – could be highly disruptive in the online advertising market.”

The investment – part of a wider, undisclosed round of funding with Northeast Ohio angel investors – is expected to help Segmint advance its business development efforts. The company is headed by CEO Rob Heiser.