Amex data used in ad partnership with Viacom
The new product – called Viacom Vantage, powered by Amex – will give marketers insights into consumer purchase intent across TV, digital and social.
Kern Schireson, executive vice-president, data strategy and consumer intelligence at Viacom, said: “Amex’s closed-loop analysis will give Vantage Intent, powered by Amex the ability to forecast commercial intent before it has formed and target the right moment in time to reach people.”
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