NEWS18 May 2016
US – Viacom and American Express have embarked on an exclusive targeted TV ad partnership combining the financial services firm’s data capabilities with Viacom Vantage, its predictive and targeting engine.
The new product – called Viacom Vantage, powered by Amex – will give marketers insights into consumer purchase intent across TV, digital and social.
Kern Schireson, executive vice-president, data strategy and consumer intelligence at Viacom, said: “Amex’s closed-loop analysis will give Vantage Intent, powered by Amex the ability to forecast commercial intent before it has formed and target the right moment in time to reach people.”
The world's leading job site for research and insight
Resources Group
Client Services Engagement Manager – Market Research Tech Solutions
£38–45,000 plus Benefits
Resources Group
Data Processing Manager – Strategic and Innovative Award Winning Agency
£35,000–£45,000 + Benefits
Hasson Associates
Senior Research Analyst
£32000–35000
Featured company
-
Town/Country: Lincoln
Tel: +44 (0)1522 519388
If you believe your brand or business could become more successful by:- Understanding your customers better, Creating mutual value with . . .
-
Town/Country: London
Tel: +44 (0)7974 249070
The leading financial research consultancy, combining research skills with detailed financial sector knowledge, working in partnership with clients to deliver commercially-orientated actionable results. Our unique business model ensures hands-on director . . .
0 Comments