Almost half would share biometric data with health insurers

The research agency’s findings are part of an online quarterly survey with 1194 US adults with broadband internet at home which also found that 56% of connected Americans would have concerns about how a health insurance company would use their data.

Of those surveyed, 63% believe that wearables can help them be more fit or healthy, while 24% currently own a wearable device.

Michael LaColla, CEO of Troubadour Research, said: “We were surprised to see that so many would choose to share, primarily because there are segments in the population who are defined by their concerns about data privacy."