The division, called Integrated Intelligence, will focus on providing B2B clients with market analysis, profiling and targeting, and brand measurement.

Alan., which is headquartered in London with four offices worldwide and more than 100 staff, provides digital-first, insight-led strategic creative marketing for B2B clients and is part of the Raconteur Group.

Josh Cohen, research and intelligence manager at Alan., said: “We want to drag B2B into the world of modern marketing, and the launch of Integrated Intelligence will do just this.

“We believe that much of the research we’re offering our clients is barely existent in the B2B world, meaning many B2B brands are walking into their business decisions with half the map – blind to risk, nuance and opportunity.

“We now have the tools to help them better understand their worlds and be more provocative in their marketing approach.”