NEWS5 August 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS5 August 2013
QATAR — The Qatar Computing Research Institute (QCRI) and news broadcaster Al Jazeera have teamed up to launch a predictive web analytics platform for news.
The Forecast and Analytics of Social Media and Traffic (Fast) is a platform that analysis in real-time the life cycle of news stories on the web and social media, providing predictive analytics that gauges audience interest.
Fast integrates different user interactions to a news article, including website visits, social media reactions and searches, in order to forecast the number of page views an article will receive during its affective lifetime.
The QCRI said the underlying algorithms accurately monitored the overall traffic an article will receive by observing the first 30 to 60 minutes of social media reactions.
Al Jazeera English’s head of online Imad Musa said: “Analytics, in predicting the future trend of a web story, is a crucial component in understanding web traffic and this initiative is a component we welcome.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Models are used throughout society and within the marketing industry to simplify complex processes and ideas. Sam S… https://t.co/K2oLrBnSVa
Tech firms' global ad spend rises https://t.co/8OwfatKSQh #mrx #marketresearch
Consumer confidence hits historical low https://t.co/Bd3vQvhhwZ #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Senior Research Executive – Work on the cutting-edge of research innovation!
£Competitive + bens + super flexible working
Hasson Associates
Strategic Client Development Director
£50000–60000
Resources Group
Senior Research Executive (Quantitative) – Companion Animal Insights
to £35,000
Drinks are on us! It's time to get up from behind a computer screen and meet people in person! Come along to… https://t.co/0TdKr7BLbR
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments