NEWS17 February 2014

Agent 3 buys IT and telecoms specialist Continuous Insight

M&A Technology Telecoms UK

UK — Digital marketing consultancy Agent 3 has acquired Continuous Insight, a customer and market insight business that works with IT, telecoms and professional services companies.

Agent 3 is a start-up business that lists its specialisms as evidence-based marketing, and marketing data analysis and integration.

In January, it received an investment from Next 15 Communications, which owns several PR agencies as well as the research agency Redshift.

Next 15’s investment bought it a 45% stake in Agent 3, but this has since increased to 54% following Agent 3’s purchase of Continuous Insight.

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