Agency wanted for Zimbabwe media and products survey
The Zimbabwe All Media and Products Survey (ZAMPS) is currently carried out by Research Bureau International, but the firm’s contract is due to expire at the end of the year.
ZARF said that the successful agency will be required to run TV and radio diaries to track media consumption, and run a separate survey to measure teenagers’ media consumption.
Newspaper readership and internet browsing will also be covered in the survey, the association said.
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