NEWS24 November 2010

Agency wanted for Zimbabwe media and products survey

Middle East and Africa New business

ZIMBABWE— The Zimbabwe Advertising Research Foundation (ZARF) is looking for an agency to carry out its quarterly media and products consumption survey.

The Zimbabwe All Media and Products Survey (ZAMPS) is currently carried out by Research Bureau International, but the firm’s contract is due to expire at the end of the year.

ZARF said that the successful agency will be required to run TV and radio diaries to track media consumption, and run a separate survey to measure teenagers’ media consumption.

Newspaper readership and internet browsing will also be covered in the survey, the association said.