AGB Nielsen renews TAM contracts in South Africa and Australia

The South African Advertising Research Foundation (Saarf) decided to stick with AGB Nielsen for its TAMS survey after a four-way tender. The new contract starts in 2011 and runs until March 2018.

Saarf said staying with the incumbent ensured “significant cost-savings” as the current panel and meters could be re-used, though some more technologically advanced households will be equipped with new Unitam meters to measure time-shifted viewing and digital terrestrial television.

Over in Australia, the RegTAM body that oversees regional TV audience measurement has renewed AGB Nielsen’s contract for the 2010-2015 period.

AGB Nielsen will be providing research services in the five aggregated television markets of Queensland, Northern New South Wales, Southern New South Wales, Victoria and Tasmania.