AGB Nielsen renews TAM contracts in South Africa and Australia
The South African Advertising Research Foundation (Saarf) decided to stick with AGB Nielsen for its TAMS survey after a four-way tender. The new contract starts in 2011 and runs until March 2018.
Saarf said staying with the incumbent ensured “significant cost-savings” as the current panel and meters could be re-used, though some more technologically advanced households will be equipped with new Unitam meters to measure time-shifted viewing and digital terrestrial television.
Over in Australia, the RegTAM body that oversees regional TV audience measurement has renewed AGB Nielsen’s contract for the 2010-2015 period.
AGB Nielsen will be providing research services in the five aggregated television markets of Queensland, Northern New South Wales, Southern New South Wales, Victoria and Tasmania.
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