NEWS11 April 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS11 April 2014
SPAIN — Fresh from securing a global remit from Ipsos, emotion measurement firm Realeyes has won the Big Data Venture Challenge at the 2014 I-COM summit.
The company was one of 12 data start-ups that were invited to pitch in front of the I-COM audience, as well as a panel of judges.
It won both the live audience vote before going on to be crowned official winners by the judging panel at an awards ceremony at the Royal Palace in Seville, Spain.
Realeyes measures people’s emotional response to media content via standard webcams. Earlier this week, Ipsos named the company as its global provider of facial coding and body gesture measurement for ad and communications evaluations.
Mihkel Jäätma, Realeyes CEO, said: “The industry is obsessed with automation, numbers and targeting whilst the creative quality is often overlooked. Yes, programmatic allows hitting the right people at the right time but if the ad itself is poor its wasted money and damaging to the brand. Emotion analytics, which offers the scale and speed of programmatic media, avoids this, improving the quality and distribution of your creative.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Businesses are investing in user experience research because they recognise that data is critical to building a suc… https://t.co/XCOErwBQ6F
Merkle hires ex-Accenture MD as EMEA chief sales officer https://t.co/frBI4XPSGv #mrx #marketresearch
LGBTQ+ inclusion in advertising survey reveals 'room for improvement' https://t.co/FCcPQIYLLf #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @John_Bizzell: I'm not playing about the fine wines folks. I've chosen an extremely drinkable premier cru Chablis and a Châteauneuf-du-P…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments