NEWS7 June 2010

Aegis forms Team Epic for event marketing and research

North America

US— Aegis Media has formed a lifestyle marketing agency called Team Epic that draws on the capabilities of group companies Velocity Sports & Entertainment and Vivid Marketing, with research support being provided by Sponsorship Research International (SRI).

Team Epic clients include FedEx, IBM, Sports Illustrated and Charles Schwab. Services offered by the new business include lifestyle marketing and sponsorship management, experiential marketing and market research and measurement analytics.

Digital marketing services will also be provided with the input of Aegis’s digital media agency Isobar.

Velocity principal Mike Reisman said: “Team Epic has been developed with an eye on today’s consumer trends… The seamless integration of live experiences and digital platforms is exactly what the convergent marketplace demands.”