A+E Networks picks Rentrak for metrics
Rentrak’s TV Essentials will provide audience measurement for network brands A&E, HISTORY, Lifetime, H2, bio and Lifetime Movie Network.
“Rentrak’s advanced TV measurement tools, marrying set top box data with Polk and Mastercard product consumption data, will enable our sales teams to demonstrate our networks’ audience value far beyond the traditional demographic measures,” said Mel Berning, president, Ad Sales, A+E Networks.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments