NEWS19 September 2013

A+E Networks picks Rentrak for metrics

New business North America

US — A+E Networks has appointed Rentrak to provide metrics for six of its television brands.

Rentrak’s TV Essentials will provide audience measurement for network brands A&E, HISTORY, Lifetime, H2, bio and Lifetime Movie Network.

“Rentrak’s advanced TV measurement tools, marrying set top box data with Polk and Mastercard product consumption data, will enable our sales teams to demonstrate our networks’ audience value far beyond the traditional demographic measures,” said Mel Berning, president, Ad Sales, A+E Networks.