NEWS20 January 2010

AdBrite picks WebTrends for ad network analytics

New business North America

US— Online ad marketplace AdBrite has signed up to use WebTrends’ Analytics 9 tool to provide insight into visitor behaviour across its advertising networks.

AdBrite aims to use the data to optimise its content and marketing campaigns for both advertisers and publishers.

Lissette Fernandez, AdBrite’s director of marketing and ad operations, said: “We have needed a very flexible tool to help measure the massive amounts of data generated by one of the largest ad serving networks available.”