NEWS6 August 2012
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Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK— The advertising industry is growing increasingly pessimistic about ad spend prospects, with global growth estimates having been revised down almost a full percentage point since April.
The latest figures from marketing intelligence service Warc show an expected growth rate of 4.4% for 2012, down from 5.3% last quarter.
Growth forecasts have been cut in 11 of the 13 markets covered by Warc’s tracker, with only the UK and Japan growing more confident.
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