Ad analytics firm ClearSaleing bought by GSI
ClearSaleing’s software is used by companies including Toys R Us, Hilton Hotels and Officemax to measure, compare and optimise the return on investment of online advertising campaigns.
CEO Randy Smith (pictured) said the deal allows ClearSaleing to “continue to develop our technology while taking advantage of GSI’s broader resources and market position”.
GSI’s marketing services division now numbers eight companies, including email marketing firm e-Dialog, mobile specialist M3 Mobile and marketing strategy and design agency Silverlign Group.
Deann Harvey, chief sales officer of the GSI division, becomes ClearSaleing’s chief revenue officer with immediate effect.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments