NEWS6 March 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US — Data and analytics firm Acxiom has expanded its global data partnership with Twitter to build the social media company’s advertising capabilities.
As part of the agreement, advertisers will be able to target audiences and select from 135 Acxiom audience categories to define or find a group of users on Twitter. These categories are selected by behaviour, life stages, demographics and household information, and span all industries including financial services, retail, auto and consumer packaged goods.
Advertisers will also be able to expand the reach of campaigns with behaviour targeting to Twitter users who align with those selected behaviours.
Dana Hayes Jr., group vice-president, global partner development at Acxiom said: “We have seen tremendous results from clients who have used first party and Acxiom data, for targeting ad campaigns on Twitter. “Behaviour targeting will offer another way for advertisers to have access to Acxiom data sets and scale, for precisely targeting customers and prospects on Twitter.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Data Analyst – Leading Market Insights Group
c. £35,000 plus generous bonus!
Hasson Associates
Evaluation Manager, Travel & Tourism
£36000–40000
Resources Group
Qualitative Project Manager (c.7 week contract – Aug & Sept) – Boutique Insight Agency
£250–300 per day
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments