NEWS1 August 2012

Ace Metrix and Kantar to track political ad performance

Government North America

US— Ace Metrix has partnered with Kantar Media’s Campaign Media Analysis Group (CMAG) to launch Ace Metrix Politics, an analytics platform to measure the effectiveness of US political advertising campaigns.

The company says the web-based platform will provide insights from analytics within hours of an ad’s initial air-date through surveys of potential voters. These aim to help campaign teams to determine what to invest in, what competitor messages to respond to and what messages are resonating with voters.

Acquisition of content will be handled by CMAG’s analysts.