Once the deal is complete, Neo Metrics’ capabilities will be added to Accenture’s analytics portfolio.

Narendra Mulani (pictured), managing director for Accenture Analytics and Marketing Services said: “More and more, companies understand that advanced analytics can improve decision-making, ultimately increasing sales while reducing cost. This acquisition will allow us to draw on Neo Metrics’ skills, resources and geographic footprint across Spain, Portugal and Latin America, expanding our analytics capabilities to create leading-edge solutions for clients around the world.”

Accenture added that the acquisition would allow it to further develop analytical models and techniques for pricing optimisation, quality management, fraud management and demand forecasting.

The deal is subject to closing conditions and is set to completed within 30 days.