NEWS16 May 2012

ABC hires Webtrends for site analytics

New business UK

UK— Media measurement body the Audit Bureau of Circulation (ABC) has hired Webtrends to run the analytics programme on its website in order to understand how visitors interact with online content.

Webtrends won the contract after a “competitive” tender process and will report on how many people are visiting the ABC site, which content is of most interest and how long users spend on each page.

Jonathan Colls, senior developer, operations at ABC, said: “Following the launch of a new and improved website in 2011, we were keen to find out what was working on the website and where improvements could be made. We wanted more detailed insight into the visitor journey through the site, and to ensure users could access the information they were looking for as quickly and effectively as possible.”