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NEWS30 May 2017

A quarter of global media consumption will be mobile in 2019

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GLOBAL – Mobile internet use will account for over a quarter ( 26%) of global media consumption in 2019, up from 19% in 2016, according to figures from Zenith. 

People around the world will spend an average of 122 minutes a day accessing the mobile internet via browsers and apps in 2017. This is a significant increase from the 10 minutes a day spent doing so in 2010. 

In the UK, 22% of media consumption will be mobile in 2019, and in 2017, people in the UK will spend an average of 128 minutes a day accessing the mobile internet via browsers and apps. This is up from just 13 minutes a day since 2012. The average person in the UK spent nearly 733 minutes consuming media in 2016, up from 622 minutes in 2010.

Mobile internet consumption increased at an average rate of 44% a year between 2010 and 2016, driven by the spread of mobile devices, improvements in technology and greater availability of mobile-adapted content. While some of the extra time was cannibalised from traditional media, the spread of mobile technology has given a boost to overall media consumption by allowing greater access to more media, more often. 

Other findings from the research include that mobile now accounts for 71% of internet use; traditional media still accounts for more than two thirds of consumption; and television remains dominant in terms of consumption time, at 170 minutes per day. 

“Mobile technology has thoroughly disrupted consumers’ media habits in less than a decade,” said Jonathan Barnard, head of forecasting at Zenith. “The pace of change is now slowing – at least until the next disruptive technology takes off.”

@RESEARCH LIVE

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