NEWS9 September 2009
Chris Anderson, author of The Long Tail, recently published Free in the UK. In this Google Talk he gives you a taster of the ideas behind the book.
In his latest work Anderson argues that businesses can profit more from giving things away than they can by charging for them. In this presentation he explores this idea for the new global economy and demonstrates how giving away products and services can be harnessed for the benefit of consumers and businesses alike.
Video:
Chris Anderson on Free.
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