$750k for mobile analytics platform Keen
CEO Kyle Wild (pictured), previously of Google Analytics, said that the company deliberately raised less than it could have done from the investors.
His firm’s technology allows the user to pick what they monitor, such as a particular behaviour or keystroke, before it is collected and delivered back to them via a customised dashboard.
Wild said of the Keen technology: “The trouble with analytics is that you’re constantly studying what someone else thinks you want to study.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments