$20k prize for ‘innovative’ business intelligence tools

The Insight Innovation Competition follows on from last year’s contest, which was won by Decooda, a company that started out analysing social media but went on to develop an ‘MR Assistant’ that automates the coding of open-ended responses within surveys.

Submissions are invited between now and 15 February 2013. The first round of voting takes place via an ideation-ratings platform developed by eCGlobal. Here, interested parties will be able to evaluate the submissions and vote for their favourites. The top five concepts emerging from the crowdsourced vote will then go before a panel of judges for a live voting round at the upcoming Insight Innovation Exchange conference in São Paulo.

Judges include Suzana Pamplona Miranda of Johnson & Johnson, Imran Anwar of Microsoft and Guy Rolfe of Kantar.

Insight Innovation chairman Lenny Murphy said: “We are particularly interested in disruptive innovation that helps brands engage and connect with consumers or enhance the business intelligence collection and curation process.”