FEATURE12 April 2017

Why is common sense so rare?

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Prior experience is often ignored in the quest by businesses and governments to move forward, says Lorna Tilbian, who says common sense is anything but common. 

Human behaviour is notoriously difficult to predict, as pollsters on both sides of the pond discovered in 2016. But then we’ve always known that, haven’t we? If a fire suddenly breaks out in a confined space, how do ...