FEATURE10 July 2017

When people are willing to try new products

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Jane Bainbridge

Features Impact Retail UK

Scientists at UCL have developed an algorithm that can predict when shoppers will try new brands. Lead researcher Professor Bradley Love explains the study to Jane Bainbridge 

People are creatures of habit, buying the same brands week after week. While loyalty works in a company’s favour for a chosen brand, for new products – those trying to build market share or break into a new category ...