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FEATURE24 May 2017

What’s stopping people buying?

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Features Impact Retail Trends

Interruptions or interference with expected customer journeys result in tripping points that can lead to people pulling out of a planned purchase, as Tim Routledge explains.

The key to survival in an uncertain world is the ability to accurately predict what’s likely to happen next and ensure resources can help meet that prediction. In a survival situation, errors have the potential to be fatal, so ...