FEATURE24 May 2016

Under the spotlight

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Europe Features Impact Trends UK

With the EU referendum on the horizon, UK pollsters are wary of repeating the failures surrounding last year’s General Election. Martin Boon of ICM offers his perspective on the task ahead in the coming months. 

June 23 is not a date that the UK’s political pollsters will be particularly looking forward to. The calamitous polling experience of 2015 is still fresh in the mind, new polling methods are still unwrapped in some cases – never ...