FEATURE11 November 2016

The Risk Taker

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FMCG Features Impact North America People Retail UK

With a customer feedback model that allows for almost instant product tweaking, Graze’s Anthony Fletcher has big ambitions for the healthy snacking category, including conquering the US. By Jane Simms

Anthony Fletcher is a bit of a rebel. When he strides into the meeting room in Graze’s riverside headquarters in hot and leafy Richmond, my first impressions are of his firm handshake, a throaty chuckle redolent of Foreign Secretary ...