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FEATURE11 October 2018

The new luxe

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Asia Pacific Features Impact

China dominates the market for global luxury, but the motivations of its luxury consumers are shifting with a younger-buying demographic. By Katie McQuater

Earlier this year, the Chinese government reduced its import duties on consumer goods, resulting in a number of European luxury brands such as Gucci, Louis Vuitton and Hermès lowering their historically high prices for shoppers in the country.