FEATURE24 October 2013

The name of the game has changed

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Features Impact

‘Consumer insight’ has become ‘data investment management’ within Martin Sorrell’s WPP. He explains why in an interview with Brian Tarran.

‘Consumer insight’ is dead. Long live ‘data investment management’. At least, that’s the case within WPP, where a new name for the marketing services group’s insight division was ushered in during August.

The name-change was made with very ...