FEATURE13 January 2016

The master of nudge

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Behavioural economics Features Impact Public Sector UK

David Halpern leads social purpose organisation The Behavioural Insights Team, the world’s first government institution dedicated to applying behavioural sciences. He talks to Jane Bainbridge about persuasion, policy and police recruitment

The idea of implementing subtle psychology to encourage people to alter a behaviour is not a new one. In the 1700s, Frederick the Great of Prussia soon realised that using threats to try to push the population into ...