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FEATURE13 September 2016

The data currency

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B2B Data analytics Features Finance Impact Retail Travel UK

Data analytics has led Travelex’s global marketing director, Dominic Grounsell, to change his mind on many aspects of marketing, as he explains to Jane Bainbridge.

For marketers from my background to thrive in a digital and data-oriented world, you have to be willing to accept that what you’ve been told is wrong. Everything you thought to be true, isn’t, ” declares Dominic Grounsell, Travelex’s ...