FEATURE30 March 2020

The choice of subscription

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Features Impact

Do we keep paying for things that we no longer use or want because they fit with some idea we have about our own identity? Jane Bainbridge reports on research exploring the psychology of subscriptions

From TV services to meal boxes, gym memberships to pet products – paying a monthly subscription has become an established business model across multiple sectors. This form of commerce has grown by more than 100% every year for the past ...