FEATURE24 October 2016

The Broadcast Business

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Data analytics Features Finance Impact Media

At business broadcaster CNBC, David Evans has an enviable source of data on its C-suite audience – and, with the right insights, it can build that audience as viewing habits change. By Rob Gray 

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The EMEA headquarters of CNBC International is exactly where you’d expect to find a leading business broadcaster – an impressive skyscraper in the City of London, close to St Paul’s. With the button-free lift interiors, it took me a moment to realise that if I wanted to rise like a bull market I had better step back out again in search of some numbers. It’s always a numbers game in the City. 

But once the high-tech lift system has been navigated, everything – reassuringly – appears just as it is supposed to on arrival at reception on CNBC’s floor. The channel’s live content plays on TV screens and a state-of-the-art broadcast studio is visible through soundproof glass. Earlier in the day, CNBC’s morning shows Squawk Box Europe and Street Signs Europe were broadcast from here. But it’s midday now, so the studio is deserted; America has woken up. By combining programming from EMEA, the US and Asia, CNBC positions ...