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FEATURE24 October 2016

The Broadcast Business

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Data analytics Features Finance Impact Media

At business broadcaster CNBC, David Evans has an enviable source of data on its C-suite audience – and, with the right insights, it can build that audience as viewing habits change. By Rob Gray 

The EMEA headquarters of CNBC International is exactly where you’d expect to find a leading business broadcaster – an impressive skyscraper in the City of London, close to St Paul’s. With the button-free lift interiors, it took me a ...