FEATURE19 September 2019
Sweet truth
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FEATURE19 September 2019
x Sponsored content on Research Live and in Impact magazine is editorially independent.
Find out more about advertising and sponsorship.
More than a year on from the introduction of the sugar tax, UK consumers still have a soft spot for all things sweet. By Emily Pitman
With alarmingly high levels of childhood obesity reported in the UK, and mounting pressure from Public Health England, the government introduced a sugar tax in April 2018 – and it’s safe to say it has saved the nation millions of calories over the past year.
After the levy was announced, soft-drinks companies faced a major fork in the road: take the difficult decision to reformulate their products and risk customers disliking the changes, or find a way to fund the levy – in most instances, by simply charging more to account for the difference.
Despite the best efforts of many brands, the introduction of the tax and subsequent changes to drinks – be it to the recipe or price – didn’t escape criticism from consumers. There was also a backlash over the ‘nanny state’ style of the measure.
Despite the initial criticism, Walnut Unlimited research shows the backlash doesn’t mean consumers are not concerned about their ...
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