FEATURE16 March 2020

Sweet solutions

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FMCG Features Impact UK

Christina Habib is part of a senior insights organisation within Unilever looking to build better customer understanding into innovation. She believes businesses need to innovate differently, experiment more – and research agencies should be partners. By Katie McQuater

In big companies, as well as start-ups, there is a lot of hyperactivity around innovation. But actually very little gets adopted, and the challenge is that people are inundated with choice, ” says Christina Habib. As global vice-president of insights for Unilever’s food and refreshments division, she ...