FEATURE11 May 2017

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Asia Pacific Behavioural economics Features Impact

RUSSIA – Anxiety among Russians has risen steadily since 2010, and brands are tapping into this. John Murphy of Simpson Carpenter explains

Over the past century, Russia has experienced numerous wars, radical social experiments and natural disasters. And, although its citizens enjoyed a relatively stable 13-year socioeconomic period at the start of the millennium, 2014 witnessed a series of negative events ...